We are honored to announce that we are celebrating our 6th year as a Top Place to Work in Dallas. TPN earned a top spot among midsize companies in the rankings conducted by The Dallas Morning News. This top recognition is significant to us; as we have continued to grow, we’ve worked hard to maintain our unique culture to make sure every TPNer wants to come to work and feels valued for all their contributions.

TPN continues to deepen its senior-level talent in the agency’s Bentonville, Ark., office with the recent hiring of retail analytics and shopper marketing veteran Matt Chambers as vice president, strategic planning. As a key lead on TPN’s planning and perspectives team, Chambers will champion TPN’s data and analytics practice and utilize his experience to further enhance the agency’s capabilities in precision targeting.

TPN is thrilled to announce the hiring of Cheryl Policastro as VP, Planning & Perspectives in the New York office. Cheryl will play a lead role on TPN's Bank of America team.

Elena Putukova joins TPN as vice president, planning. Putukova will play an integral role on the agency's Planning and Perspectives team and will lead strategic efforts across accounts in our Dallas office. Putukova is a brand planner with strong analytical skills and more than 10 years of experience providing strategic guidance and building shopper programs for global CPG and retail giants.

TPN has promoted Brynna Ogletree to vice president, executive creative director. Ogletree’s promotion comes on the heels of TPN’s recent new business successes. She was integral in developing the creative approach and strategy that contributed to four new client brands on TPN’s roster. In her new position, she will continue to lead and elevate creative for TPN clients PepsiCo, Barilla, Bridgestone and Vi.

At this year's annual gala hosted by Chief Marketer in celebration of the best campaigns of 2016, TPN was awarded two Pro Awards: a silver for our Clorox Inside Out Cold and Flu campaign in the Entertainment Sponsorship/Tie-in category and a silver for our Johnson's Baby So Much More campaign in the International category.

Joe recently joined TPN as managing director, maintaining and further developing the agency’s strategy and technologies around all things digital commerce and digital marketing, including, but not limited to: e-commerce strategy, e-tailer management, channel mapping, digital/social/mobile media buying and planning, and execution. Joe brings 15 years of quantifiable marketing, digital marketing and e-commerce success, having helped Fortune 500 companies and agencies meet their strategic and financial goals.

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Clorox - Hunky Plumrs

With so many Drain Openers openers in the aisle and no in-store presence, Clorox’s Liquid-Plumr got lost in the crowd.  Shoppers couldn’t find the right product for their clogs, and they left stores hot and bothered. That's when Liquid-Plumr got hot on the job. Using our irresistible Hunky Plumrs, we created an in-store program with mobile content that had stopping power, and included product education to help shoppers find the perfect product for them.

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7-Eleven - Mustache Straws

Who doesn’t love a mustache straw? It’s this basic insight, coupled with one of the biggest trends in social media right now—the selfie—that drove Millennials into 7-Eleven stores this summer. Knowing the hottest months of the year are a big time for cold drinks, we launched the Slurpee Mustache Straw campaign, giving 7-Eleven guests the opportunity to dial up the fun in-store by snapping a selfie or picture of their friends with a cold Slurpee in hand, or at the feature display, and then posting it to Facebook, Instagram and Twitter.

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Thomas' - Top It Like A Texan

Thomas’, the nation’s #1 breakfast brand in the bread aisle, had little awareness in Texas, which meant that there was a huge opportunity for the brand in the Lone Star State. Based on Texas-specific shopper research, Top It Like a Texan was born. An integrated campaign designed to increase awareness of the Thomas’ brand, Top it Like a Texan centered around “Texifying” the Thomas’ signature products by adding local flavors and tastes.


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